IMRG reports

IMRG - Expert reports for online retail intelligence.

Understand emerging trends and key developments in online retail. Compiled by our independent experts together with professional insight from specialist solution providers, get the inside track on industry best practice and accelerate business performance.

Building for Competitive Growth

Building for Competitive Growth

29/06/2020

Consumers’ needs and expectations are changing and whilst the majority tend to change their behaviours slowly, digital is accelerating this pace of change. This report highlights some of these changes and influences, with our report partner, Proximis, providing thought leadership as we provide suggested actions for consideration.

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Retail in the 2020s – Embracing Green to Turn Red into Black

Retail in the 2020s – Embracing Green to Turn Red into Black

13/03/2020

This is an IMRG report, supported by Logistics Reply. The Review examines how, by combining the need for provenance, compliance, brand protection and sustainability through technology, retailers can satisfy the new emboldened, ethically-aware consumer.

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IMRG Returns Review – 2020

IMRG Returns Review – 2020

26/02/2020

This is an IMRG report, supported by Metapack. The Review examines the developing expectations of shoppers and increasing challenges for retailers to make Returns work.

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IMRG Data Report - How to Refine the Checkout to be SCA-Ready

IMRG Data Report - How to Refine the Checkout to be SCA-Ready

05/02/2020

This is an IMRG report, supported by J.P.Morgan, providing a guide for merchants wanting to understand how consumers might interact with secure customer authentication and what impact this could have on their journey.

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IMRG Data Report - 5 things we learnt from Black Friday 2019

IMRG Data Report - 5 things we learnt from Black Friday 2019

28/01/2020

This is an IMRG report, supported by Magento, looking at what we learnt from the Black Friday period 2019, and what it means for the event next year? This report focuses on five key developments from the peak sales event in 2019.

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IMRG Data Report - The Customer Is Always Right

IMRG Data Report - The Customer Is Always Right

08/01/2020

This is an IMRG report, supported by Zendesk, looking at how expectations around customer service are evolving, and what retailers can do about it.

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IMRG Data Report - UK Consumer Home Delivery Review 2019/20

IMRG Data Report - UK Consumer Home Delivery Review 2019/20

13/11/2019

This IMRG report, the eleventh in the series, is supported by GFS and Maru/Matchbox, is a ‘deep-dive’ review that has established a unique place in the area of online delivery research, asking more than 50 questions consistently focussed around online fulfilment and delivery.

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IMRG Data Report - Increasing Customer Conversion

IMRG Data Report - Increasing Customer Conversion

25/06/2019

This is an IMRG report, supported by J.P. Morgan, looking at things to consider when optimising payment acceptance processes for higher conversion.

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IMRG Data Report - Considerations for optimising early stages of customer journeys on retail sites

IMRG Data Report - Considerations for optimising early stages of customer journeys on retail sites

25/06/2019

Attracting new visitors to your site can be an expensive business, but once you actually manage to get them there, how can you ensure your site is best structured for conversion?

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IMRG Data Report - Online Delivery: Balancing the Strategic Scales

IMRG Data Report - Online Delivery: Balancing the Strategic Scales

04/04/2019

What follows is a short thought-piece from IMRG in conjunction with GFS, introducing some new data and fresh insight on the difficult operational questions for online retailers, of creating the right balance for the online delivery offer and using it to scale the business.

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