FBS - IMRG Research Collaboration

We are very excited to announce that the Fashion Business School, LCF, UAL and IMRG have formed a research partnership to further develop IMRG’s market leading retail insight programme.

A panel of postgraduate and undergraduate students are helping IMRG expand both its trend-based research and site optimisation research programmes, the results of which inform the IMRG data studies. 

The FBS postgraduates are currently involved in two major projects with IMRG, the output of both projects represents some of the most insightful and engaging market data available for online retail in the UK.
The first project is analysing behaviour over the Black Friday period. Black Friday is the most crucial period of the year in the retail calendar so all market insights take on an increased importance. The FBS postgraduates examine and monitor critical website activity over Black Friday across hundreds of retail websites. Their data collection is then analysed in collaboration with IMRG to present the most accurate picture of how the Big Week unfolded across the UK.
The second project is aimed to capture the longer term view of changing retail strategies. The FBS postgraduates are analysing and evaluating hundreds of retail websites every week to build a picture of discounting patterns, delivery practices and returns policies. The insights gathered form part of some of the most insightful and useful analysis available to the UK online retail industry.

Below are the students participating in the research:



Aarushi Kohli

A fashion designer by profession, with robust knowledge in operations, having worked for suppliers in India for brands like Macy’s, J. Crew, M&S, Superdry and more. Capitalizing on her graphic design skills, Aarushi has collaborated with organisations on projects towards children's mental wellbeing and social welfare. She relishes exploring different facets of design and blending creativity with realism in all aspects of work. She is currently pursuing an MBA from London College of Fashion, UAL to further her fashion business prowess.

Anastasiya Fedyunina

Anastasia is a MSc Strategic Fashion Management graduate from London College of Fashion, UAL.  Her current interests include the usage and implementation of big data and big data analytics (Google Trends) across different sectors of the fashion industry, with a particular focus on predicting fashion consumer buying behaviour. She is now in the process of getting her CIMA qualification in Business Accounting and works as a product development manager at the contemporary fashion brand Mochic.

For Anastasia, the IMRG & London College of Fashion, UAL collaboration is a unique opportunity to gain more insights about consumer behaviour and companies’ marketing strategies across the retail sector.

Anuska Patil

Anushka Patil is a student of MSc Strategic Fashion Management at London College of Fashion, UAL. As a motivated individual and an undergraduate student, she has experienced and explored parts of the industry like marketing, business operations, retail, and data analysis through work experiences, internships or research-based learning. She is keenly interested in data analysis for the fashion industry and other consumer industries. She also aims to develop her studies into the use of data analysis for economic and social sustainability in the future.

Arunima Dhawan

Arunima is an MBA candidate at London College of Fashion, UAL. A Fashion Designer as a professional with strong aesthetic sense and a business outlook. Skilled at merchandising, buying, business development and creative strategy. An ardent technology enthusiast with a fervent approach towards digitisation for the future. A traveller by heart with a zeal to learn and explore continuously.

Irene Carolina Román Freire

Irene Román is a second year, BSc Fashion Management student at London College of Fashion, UAL. Living across Latin America, Europe and Asia has given her a unique global perspective which she has transferred to her professional development. She is passionate about finding ways to tell stories through numbers within the fashion business context.

Merve Ileri

Merve is a second year, MSc Strategic Fashion Management Student at the London College of Fashion, UAL.  Having had multiple internship positions, as well as working as a luxury retail sales associate, Merve has managed to narrow down her career direction. With great ambitions to create a future in data analysis, Merve is hoping to jump-start her career by taking her first steps with IMRG, in hopes of finding some new insight and understanding of the industry.

Sara Sethia

Having had the knowledge of business management in her graduation, Sara's current interest lies in understanding and having a deeper insight into the fashion industry. She is hence, currently pursuing an MBA at London College of Fashion, UAL to broaden her horizon proficiency and expertise in the field. She has worked in the industry as a retail analyst for a menswear fashion brand in India, along with experience in a number of marketing and operations internship over the years. For Sara, the IMRG and London College of Fashion, UAL collaboration is a great learning opportunity as it gives her the opportunity to work in the retail sector and understand different marketing strategies employed by companies.

Shreya Khurana

Shreya is a London College of Fashion, UAL MBA graduate specialising in strategic consulting and project management with a keen interest in research and business analytics. Her previous experience as an Owner and Creative Director for a start-up business led her to work across all upstream and downstream supply chain processes to scale the brand. Highly skilled in buying and merchandising, she is passionate about corporate sustainability within the wider fashion industry.

Suha Nayeem

Suha is a graduate in Fashion Design currently pursuing an MBA at London College of Fashion, UAL. With a background in commercial retail design, Suha has previously worked on various design projects with Primark, Zara, Pull & Bear and Walmart. She is passionate about advancing her current knowledge with regards to innovation and sustainability in the fashion industry.  With the IMRG & London College of Fashion, UAL collaboration, she is hoping to use her existing insights in retail, broaden her knowledge as a researcher concerning data analytics and learn new ways to look at data.

Tanya El-Khatib

Tanya recently completed an integrated MSc degree in Strategic Fashion Management, with a focus on ethical consumer behaviours in the context of online fast fashion retail. She is currently working towards completing the CIMA Business Accounting qualification in addition to preparing a PhD proposal. Her academic interests lie within the intersection of social justice and climate justice issues, particularly in relation to racial equality, and the relevance of these issues to fashion consumption attitudes and behaviour. She has also developed a new hobby for gardening during lockdown!