The Black Friday Optimisation Guide video series is the ultimate resource for all retailers looking to optimise their sales performance during this peak period. 

IMRG receive daily sales data from nearly 100 of the biggest name retailers through all sectors during the Black Friday week. We then crunch the numbers and show you exactly how each product sector performed and the discounting activity surrounding it. 

This video series will help you benchmark your own Black Friday performance and give clues about what is likely to happen during the next Black Friday.

These Optimisation Guides are exclusive to Retail Master members. If you would like to find out more about becoming joining IMRG or upgrading your membership to access these guides, you can get all the information you need about Retail Master Membership here.

If you are already a Retail Master member you have full access to all of the videos below: