The Customer Funnel video series looks at the market benchmarks for converting customers at each stage of the customer journey.

The performance between retailers varies dramatically - IMRG offer insight and examples to show why some retailers are the top converting websites and why others have room for improvement. We look at the different features and functionalities retailers employ across their website and their impact on conversion.

This video series will help you spot the areas you need to focus on to improve Site conversion.

These Optimisation Guides are exclusive to Retail Master members. If you would like to find out more about becoming joining IMRG or upgrading your membership to access these guides, you can get all the information you need about Retail Master Membership here.

If you are already a Retail Master member you have full access to all of the videos below: